Howard Company News

May 2, 2023 10:54:13 AM | by Jean Jones

The Howard Company is Showing New Tech at NRA 2023 in a New-Look Booth

For Immediate Release:

HubSpot Video

Brookfield, Wisconsin (May 1, 2023) - Twenty days from today, the National Restaurant Association Show (NRA) will kick off at the McCormick Place Convention Center in Chicago, IL. As the company has for 35 straight years, The Howard Company will be returning to booth #5401 in the south hall. This year we are unveiling a new booth design and some great new ideas on how to maximize revenue using branding signage and technology.

You recognize The Howard Company as the nation's leader in drive-thru and indoor menu boards. We can now also take our place as the nation's leader in digital signage for restaurants. Not only do we supply the hardware for digital menu boards, we also supply the software, graphic design and content management. This year we will be showcasing all of those capabilities, along with some new technology that can be used to make restaurants stand out from the crowd.

"We never stop looking for new ways to help our customers connect with their customers," says Doug Watson, President and CEO of The Howard Company. "This year we are unveiling some exiting new ways restaurants can tell their brand story to their guests."

In addition to several versions of the flagship DT Flex drive-thru menu board, the company will feature hybrid indoor menu boards, several types of printed graphics and window clings, a direct view LED wall, a transparent OLED display, a high bright window facing display, an ultra stretch display, and some more creative ways to use emerging technology in your restaurant interior and exterior space.

The company will have a show special on select 49" indoor digital screens. Stop by booth #5401 to scan your badge to be eligible for the special price, which will be valid on orders placed by June 15, or while the limited supply lasts.

Schedule a meeting with a member of our team during the show: (

"We get really excited every year to reconnect in person with people in the restaurant industry," says Watson. "Stop by our booth to see what's new!" 

If you would like to get your project started before the show begins, please contact us at (

About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. is an employee-owned menu board equipment manufacturer located in Brookfield, WI. We specialize in revenue-enhancing outdoor and indoor brand merchandising for the foodservice industry. With thousands of installations all over the U.S., we are the nation's drive-thru experts for both digital and static configurations. We design, supply, and install the complete system. Inside the restaurant, our professionals can plan an integrated interior package including digital menu boards, illuminated and non-illuminated menu boards, foodservice marketing products, and permanent and semi-permanent POP retail merchandising displays.


Jean Jones
1375 North Barker Road
Brookfield, WI 53045
Office: 262‐317‐7809




Subscribe to our blog

Recent Posts