FOR IMMEDIATE RELEASE 
NRA 2025 • McCormick Place Convention Center • Chicago, IL • May 17th - 20th
Brookfield, Wisconsin. (April 22, 2025) - The National Restaurant Association Show (NRA) will kick off at the McCormick Place Convention Center in Chicago, IL. For 37 years, The Howard Company will be returning to booth #5401 in the south hall. This year we are unveiling a new booth design and some great new ideas on how to maximize revenue using branding signage and technology.
The Howard Company is recognized as the nation's leading provider in drive-thru boards, indoor menu boards, and digital menu boards. We can now also take our place as a leader in kiosk solutions for restaurants. Not only do we supply the hardware for kiosks, but we also supply the software, graphic design and content management. This year we will be showcasing all of these capabilities, along with some new technology that can be used to make restaurants stand out from the crowd.
In addition to the Drive-Thru Flex menu board, The Howard Company will feature a Drive-Thru Eco menu board, hybrid indoor menu boards, several types of printed graphics and window clings, an outdoor direct view LED wall, a high-bright window facing display, directional signs, and various other forms of indoor and outdoor signage.
AI voice integration will be on display in The Howard Company booth at NRA. Stop by booth #5401 to see a demonstration of how voice AI is changing the drive-thru and have the opportunity to test the technology yourself. The company is also looking toward the future of drive-thru by showcasing a cutting edge direct view drive-thru.
About The Howard Company, Inc.
In business since 1950 and headquartered in Brookfield, Wisconsin, The Howard Company is the nation’s leading branding signage and technology provider. As an employee-owned company, we have built our reputation by providing first-class customer service through our consultative process, a broad product line, and customization to fulfill our clients’ needs. We specialize in drive-thru systems, digital displays, content creation, illuminated and non-illuminated menu boards, building signage, interior design and décor, point-of-purchase merchandising, design services, digital services, installation services, and rollouts.
In 2024, The Howard Company joined RTN (Restaurant Technology Network), a group of restaurant operators and restaurant partners that come together to address issues and opportunities taking place in the foodservice industry. Many of the topics are centered around restaurant technology.
If any restaurateurs have any questions leading up to NRA 2025, please leave a comment in the section below. The Howard Company will respond as soon as possible.
Contact:
The Howard Company
1375 North Barker Road
Brookfield, WI 53045
Office: 262‐782-6000
https://www.howardcompany.com/contact/sales
