Leading signage and technology provider adds Neon's all-in-one solution to offer clients integrated digital signage, licensed music, and WiFi management capabilities.
BROOKFIELD, WI – February 16, 2026– The Howard Company, a leading provider of branding signage and technology solutions, announced a partnership withNeon to offer clients an additional digital experience platform. This collaboration expands the technology options available to Howard Company customers, providing more flexibility to match their specific business needs and POS integration requirements.
"Neon stood out not just as a digital signage provider, but as a true platform partner," said Gary Kurtz, Vice President of Sales and Marketing.
The Howard Company's mission is to connect customers with their customers through branding signage and technology. By adding Neon to its portfolio of digital signage solutions, The Howard Company can now offer clients whose POS systems are compatible with Neon's platform, or who need Neon's unique features, a powerful new option for managing their digital presence.
Why This Matters for Howard Company Clients:
The Howard Company understands that every business has different technology needs and budgets. Some clients require specific POS integrations that their existing content management platform may not support. Others want enhanced capabilities like licensed background music or guest WiFi management. By partnering with Neon, The Howard Company ensures clients have access to the right platform for their unique situation.
What Neon Delivers Through The Howard Company:
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All-in-One Platform – Neon combines display management, commercially licensed music, and WiFi services in a single system.
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Extensive POS Integration –Connect with your existing point-of-sale system for real-time menu updates, dynamic pricing, and promotional content that responds instantly to your business operations.
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Digital Signage CMS – Neon’s platform provides acentralized cloud-based system to manage content.
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Commercially Licensed Music Integration – Create custom playlists that change by time of day or season. Set the right atmosphere for your business with fully licensed musicthat protects you from compliance issues.
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Smart WiFi Management –Offer guests free WiFi while gaining insights into customer behavior and preferences. Turn internet access into a business intelligence tool.
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Canva Integration for Menu Design– Design professional menus and promotional content directly through Canva's intuitive platform, then push updates to your digital displays.
- Multi-Location Control –Manage content across all your locations from one central dashboard while maintaining the ability to customize displays for individual properties.
As your technology partner, The Howard Company continually evaluates and adds solutions that keep clients competitive in the digital space. Whether you're looking for better POS integration, need licensed music capabilities, want to leverage guest WiFi for business insights, or simply need an affordable entry point with room to grow, The Howard Company now has more options to meet your specific requirements.
About The Howard Company
The Howard Company is a leading provider ofbranding signage and technology solutions dedicated to connecting customers with their customers. Based in Brookfield, Wisconsin, The Howard Company delivers comprehensive solutions that enhance brand presence, improve customer engagement, and drive business results through innovative signage and integrated technology platforms.
About Neon
Neon is a cloud-based digital experience platform that combines digital signage, commercially licensed music, and intelligent WiFi management into a single, powerful CMS. With extensive POS integrations and industry-specific solutions, Neon empowers businesses to create engaging, cohesive customer experiences across all digital touch points.
