Howard Company News

Oct 4, 2021 3:38:50 PM | by Admin

NACS 2021

FOR IMMEDIATE RELEASE        Howard Company



Visit The Howard Company's Booth #4871 at NACS 2021!

BROOKFIELD, Wisc. (October 4, 2021) – The Howard Company will be at the National Association of Convenience Stores (NACS) Show in Chicago, IL, from October 6th - 8th! The event will take place at the McCormick Place Convention Center and the team members who will be representing The Howard Company are Grant Gustke (Regional Vice President), Rod Humphrey (National Sales Manager), Jim Reeder (National Sales Manager), and Juan Reyes (Digital Solutions Director).

The Howard Company connects its customers with their customers, and as consumer preferences and behaviors evolve, there are many opportunities for brands to enhance the guest experience. At NACS 2021, learn about The Howard Company's digital displays, drive-thru equipment, building signs, menu boards, merchandising/POP/branding/decor materials, as well as other custom convenience store solutions. Get started with The Howard Company's Anatomy of a Convenience Store Drive-Thru and the Anatomy of a Convenience Store Interior Branding!

As many individuals are choosing to use drive-thru lanes, resulting in an important revenue stream for many businesses, the booth will feature our Drive-Thru Flex Digital Menu Board. When it comes to drive-thru menu boards for convenience stores, brands can showcase its restaurant partner's menu or its own foodservice program. The content possibilities are endless and dayparting is an option with digital displays. “Digital menu systems are the best way to advertise and promote your new foodservice sections of your store,” advises Doug Watson, Howard Company president and CEO. “Our digital menu board solutions for indoor and drive-thru applications give you additional tools to increase your net sales.”

If convenience stores are interested in adding a drive-thru lane, but the amount of space is limited, ask our drive-thru experts about The Howard Company's "All-In-One" solution. It includes a flat top canopy, order confirmation board, speaker and microphone system, and menu board in one unit! We also encourage brands to explore The Howard Company's Drive-Thru Installation Timeline, as our team provides assistance before, during, and after installation. Details are subject to change with each project.

If you have any questions before the show or if you are unable to attend, but you would like to communicate with one of our team members, please contact us at ( We hope to meet with you soon!


About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. is an employee-owned menu board equipment manufacturer located in Brookfield, WI. We specialize in marketing solutions and brand merchandising for the foodservice industry. Our focus is digital indoor and drive-thru menu systems, illuminated and non-illuminated menu boards and foodservice marketing products, and permanent and semi-permanent POP retail merchandising displays.


The Howard Company

1375 North Barker Road

Brookfield, WI 53045

Office: 262‐782-6000                                                                                               


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