Howard Company Blog

Matthew Johnson: Bare-Bones Drive-Thru

August 19, 2021 / by Matthew Johnson posted in Drive-Thru, Menu Boards, Matthew Johnson, Drive-Thru Accessories, Expert Insights

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As consumer behaviors adjust and many businesses find success with their drive-thru lanes, is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started with drive-thru essentials is also an option!

The top three components of a drive-thru are explained in the 'Bare-Bones Drive-Thru' video, which can be found below with Matthew Johnson, Inside Sales Manager: North America West.

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Matthew Johnson: Increasing Drive-Thru Sales with Digital Menu Boards

July 14, 2021 / by Matthew Johnson posted in Digital, Drive-Thru, Menu Boards, Matthew Johnson, Expert Insights

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Imagine having the opportunity to upsell or cross-sell to each customer that enters the drive-thru. By showcasing limited-time offers, high-margin menu items, personalized recommendations, and other attention-drawing details on drive-thru digital menu boards, restaurants can enhance guest experience and increase sales. Managers don't have to worry about reminding drive-thru order takers to upsell consistently, and operators will be excited about the additional revenue.


In 'Increasing Drive-Thru Sales with Digital Menu Boards,' Matthew Johnson, Inside Sales Manager: North America West, highlights specific digital menu board strategies that have lead to positive outcomes. View the video here:

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Matthew Johnson: Reaching More Customers with Drive-Thru and Pickup

April 19, 2021 / by Matthew Johnson posted in Drive-Thru, Matthew Johnson, Drive-Thru Accessories, Curbside Pickup, Expert Insights

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Wondering how to promote your brand's drive-thru and curbside pickup services? Along with digital communication channels such as social media accounts and loyalty apps, there are many other solutions to consider. When customized to your business, they are designed to increase guest traffic.

In the video below, Matthew Johnson, Inside Sales Manager: North America West, talks about a variety of different branding opportunities to drive more sales to the drive-thru and curbside pickup.

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Matthew Johnson: The Benefits of Adding Canopies

April 9, 2020 / by Matthew Johnson posted in Drive-Thru, Matthew Johnson, Drive-Thru Accessories

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Matthew Johnson, Inside Sales Manager: North America West, talks about canopies and the importance of using them in your drive-thru systems.

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Matthew Johnson: Indoor Digital Installations

March 5, 2020 / by Matthew Johnson posted in Digital, Indoor Menu Boards, Menu Boards, Matthew Johnson, Installation

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Matthew Johnson, Inside Sales Manager: North America West, discusses The Howard Company's process surrounding Indoor Digital Installations.

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