Howard Company Blog

Gary Kurtz: Scaling Your Drive-Thru

February 26, 2020 / by Jean Jones

Gary Kurtz, Vice President of Sales and Marketing, talks about scaling your drive-thru and the importance of maintaining brand consistency across each location. Set your business up for success and consider these tips!

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A few things to think about as you add locations:

  • The customer experience is better if the brand is consistent from location-to-location. Make sure your guests know what to expect when they visit a location that is not the one they frequent.
  • Make the job easier for your team. If you have several different setups in your drive-thrus, it can be challenging to create graphics and manage who has what. Imagine your team keeping track of different sized graphics, different menu layouts, and different equipment. Imagine how much more confusing it will get as you continue to grow.
  • How much easier would it be if you had one vendor for your entire drive-thru system? That means only keeping track of contacts and requirements from one company. You won't have to figure out who sold you which piece of equipment at every location.
  • It is important that your vendor understands your brand. As you grow, the vendor does not have to "learn" what you need. The experience they have allows them to be more consultative, always looking to help you improve results.

If you have any questions you would like Gary to answer in a future video, please submit them in the comments box below.


If you are looking for more design ideas for your drive-thru, check out the Anatomy of a Drive-Thru:

Anatomy of a Drive-Thru

 

Topics: Drive-Thru, Gary Kurtz

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.