The Howard Company's Blog

Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar

February 19, 2021 / by Jean Jones

The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.

Whether you operate a business that is fully utilizing omnichannel capabilities or hearing about it for the first time, it is important to understand how a branded omnichannel ecosystem can enhance customer experience and take a brand to the next level. In the 'Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth' webinar below, The Howard Company and MENU Technologies AG talk about some of these advantages.

Our panelists from The Howard Company (Jean Jones, Rod Clouser) and MENU Technologies AG (Karl Heinz Koch, Carolina Scaltritti) made some great points during the event. Here are some of them:

Jean Jones:

"From a marketing point of view, there is power in owning customer data."

Rod Clouser:

"There are many different avenues that can help speed up service inside and in the drive-thru."

Karl Heinz Koch:

"The diversity and number of ordering channels is increasing fast."

"Not combining all channels into one system becomes an organizational nightmare."

Carolina Scaltritti:

"You want to be where your customers are, get to know your customers, increase customer loyalty, and offer delivery."

Find out more about the advantages of implementing a branded omnichannel ecosystem by downloading The Howard Company's Omnichannel Infographic.

Omnichannel Infographic

We invite you to contact us about any interest you may have in omnichannel solutions. Our team would be more than happy to talk through the process. Reach out to our experts at

Topics: Digital, Restaurants, Rod Clouser, Expert Insights, Jean Jones, Webinar

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.