The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.
Whether you operate a business that is fully utilizing omnichannel capabilities or hearing about it for the first time, it is important to understand how a branded omnichannel ecosystem can enhance customer experience and take a brand to the next level. In the 'Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth' webinar below, The Howard Company and MENU Technologies AG talk about some of these advantages.
Our panelists from The Howard Company (Jean Jones, Rod Clouser, Laura Paff) and MENU Technologies AG (Karl Heinz Koch, Carolina Scaltritti) made some great points during the event. Here are some of them:
"From a marketing point of view, there is power in owning customer data."
"There are many different avenues that can help speed up service inside and in the drive-thru."
"It is extremely important to understand how your customers want to buy."
Karl Heinz Koch:
"The diversity and number of ordering channels is increasing fast."
"Not combining all channels into one system becomes an organizational nightmare."
"You want to be where your customers are, get to know your customers, increase customer loyalty, and offer delivery."
Find out more about the advantages of implementing a branded omnichannel ecosystem by downloading The Howard Company's Omnichannel Infographic.
We invite you to contact us about any interest you may have in omnichannel solutions. Our team would be more than happy to talk through the process. Reach out to our experts at https://www.howardcompany.com/contact/sales.