Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
3 Types Of Rollouts That Can Transform Your Business
The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, ...
The Art of Attraction
The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from ...
The Importance of Same Sized Graphics Across Each Location
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their ...
Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the ...
The New Normal is More Than Butts in Seats Webinar
Consumer behaviors are always changing, which means the experiences businesses provide to their guests are also changing. Experts from The ...
Grant Gustke: Digital Content Creation
Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.
Digital Signage Vlog 3: Design with Digital Signage
Updated July 2026 Digital Menu Board Design: Purpose, Who Does It, and When to Change It Gary Kurtz, Vice President of Sales and Marketing, ...
Digital Signage Vlog 2: Content with Digital Signage
Updated July 2026 Digital Signage Content Dos and Don'ts: What Sells and What Confuses Gary Kurtz, Vice President of Sales and Marketing, ...
A Case for Digital Signage
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out ...
Menu Board Redesign: Call in the Professionals!
Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can ...
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Give Me a Dining Experience Please!
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items ...
Updating your Menu Board: Is It Time to Redesign?
When is it time to re-evaluate the appearance of your menu board? Does it have to be almost falling off the wall before you realize you ...
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