The Howard Company's Blog

Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.

When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred. Does the procurement of digital menu boards fall under operations, IT or marketing? How about installation, operation and upkeep of the company’s digital displays? In large organizations all three functions will likely need to provide input, and they all have very different perspectives. Although all three groups may agree on the necessity to invest in digital menu boards, the marketing and operations teams may not even think to ask the questions that the IT department needs to have answered.

Editors note: This post was originally published on November 9, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

With digital menu board displays expanding to both indoor and drive-thru applications, convenience stores now have great flexibility to promote their expanding food service options in their C-stores. The ability to schedule a changing menu display that features breakfast, lunch and food-to-go dinner meals throughout the day is a solution sure to make store managers smile.