The Howard Company's Blog
Your inside look at signage, digital technology, branding, and design across the industries we serve. We cover the trends, the new technology, the real rollouts, and the thinking behind it all, written to help operators stay ahead and grow with confidence.
Menu Board Best Practices
Updated July 2026 Your menu board is the first impression of your restaurant or retail space, and a well-designed one directly improves ...
3 Types Of Rollouts That Can Transform Your Business
The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, ...
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
Bare-Bones Drive-Thru
Is your brand ready to add a drive-thru to your locations(s)? There are numerous solutions and accessories to consider, but getting started ...
The Importance of Same Sized Graphics Across Each Location
When Digital Menu Boards Go Dark: Understanding and Addressing Outages
Digital menu boards have revolutionized how restaurants display their offerings, providing dynamic and eye-catching presentations. However, ...
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Jim Reeder: The Benefits of Adding Presell Boards
The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know ...
Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the ...
35 Things You Can Do Now
Adapting to customer behaviors and changes in the industry can be tough, and can leave business owners wondering what to do next. Jean ...
6 Things to Consider Before Investing in Digital Signage
Orginally Published November 9, 2015 Updated: July 14 2018 & July 20, 2026
Updating your Menu Board: Is It Time to Redesign?
When is it time to re-evaluate the appearance of your menu board? Does it have to be almost falling off the wall before you realize you ...
How to Order A Menu Board Step 4: Prepare
Step 4 - One more step! Let's GET READY!
How to Order A Menu Board Step 2:Style
Step 2 - Ok, I've got my menu list...what's next?
How to Order A Menu Board Step 1: Plan
Step 1 - what do I do FIRST? Congratulations! You’ve decided to take a big step and realize your dream of owning and operating your own ...
How to Order A Menu Board Step 3: Budget
Step 3 - What Does my menu board budget buy?
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