Design Services

The Howard Company is here to help you portray your business in the best possible way, and that begins with branding. Our creative graphic designers have years of menu board design experience and have created hundreds of revenue-generating menu boards. Branding and functionality, the two keys to a successful design, are integral to every project. Our menu board design experts work directly with you to understand your brand guidelines, so the image looks great!

We also include a free design with every product that utilizes graphics or digital content!

Request a Menu Board Analysis





Design Experts

Leave it to the Experts to Layout your Menu

If you have a quote and detailed product specifications of your menu, what is next? Your menu design! The layout process will break down the next steps of what our creative team needs from you in order to start your menu design — or what to consider if you are working with someone else.

Our expert guidance will also help with questions such as:

  • Can we have changeable prices?
  • Will the text be legible?
  • How much content/how many photos can be displayed?

Review the Layout Process Guide




Determining the Font Size

How can you determine your menu content while also having a legible menu? On average, guests will be standing 5 feet away from an indoor menu board that is hanging at a height of 8 feet. Depending on where your menu board is being installed, guests may be closer or further away. You may also want queued guests to be able to review the menu so that they can be ready to order when they get to the counter. Knowing the location of the menu board in relation to guests will help determine the size of your menu items and listings.

Font Charts & More

Design a Legible Menu



Changing-Prices

 

Graphic Management & Rollouts

It is easy to order new graphics or update digital screens as The Howard Company keeps all artwork on file. For both current or new stores, the designers can take care of:

  • Graphics for new locations
  • Price changes
  • Update menu listings, descriptions or drink offerings
  • Manage limited-time offers for chain locations (digital content update Learn More About Digital Services)
  • Graphic rollouts



Insights From Our Experts

The Howard Company has been turning ideas into reality for over 70 years! Let our experts help guide you and your business towards success by informing you of the industry's best practices and innovative ways you can enhance your customer's experience.

Blogs and Resources:

  • 7 Key Elements of Digital Signage
    Learn about the most important elements of digital signage and how to successfully manage digital content by requesting a FREE download of The Howard Company's '7 Key Elements of Digital Signage' guide.
  • Menu Board Analysis
    Review your current menu board by simply taking a picture of it and uploading it to our menu board analysis tool.
  • Digital Content Creation
    Grant Gustke talks about how businesses can enhance their brand image by fully utilizing digital displays with content creation.