In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such technological advancement is the digital menu board. On the surface, these flashy screens might seem like a simple upgrade from traditional printed menus. But, as any seasoned restaurant owner will tell you, deploying digital menu boards without a strategic plan can lead to more pitfalls than profits.
Jean Jones
Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.
Recent Posts
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
May 29, 2025 / by Jean Jones posted in Digital, Indoor Menu Boards, Menu Boards
The Importance of Same Sized Graphics Across Each Location
November 21, 2024 / by Jean Jones posted in Digital, Drive-Thru, Menu Boards
How Much Does a Drive-Thru Cost?
January 25, 2023 / by Jean Jones posted in Drive-Thru, Gary Kurtz
Non-Traditional Drive-Thrus Popping Up Everywhere
November 3, 2021 / by Jean Jones posted in Drive-Thru, Convenience Stores, Restaurants, Expert Insights, Jean Jones
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:
Jean Jones: Omnichannel Strategy
February 25, 2021 / by Jean Jones posted in Digital, Restaurants, Expert Insights, Jean Jones
Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.
Well, it is possible and it is a reality!
The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions.
