Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success. You value their professional opinions and hope their expertise fills in the holes in your experience. Here’s the question: do you have someone in your resource group who can offer expert experience in the menu board and point-of-purchase business?
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Convenience is in your name, so it is not surprising that you would be thinking about adding the convenience of a drive-thru.
“To know what you know and what you do not know, that is true knowledge.” - Confucius
You have been approached by a potential customer who needs to build or refurbish a drive-thru.
When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred. Does the procurement of digital menu boards fall under operations, IT or marketing? How about installation, operation and upkeep of the company’s digital displays? In large organizations all three functions will likely need to provide input, and they all have very different perspectives. Although all three groups may agree on the necessity to invest in digital menu boards, the marketing and operations teams may not even think to ask the questions that the IT department needs to have answered.
Editors note: This post was originally published on November 9, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.
