The Howard Company's Blog

Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a wrenching technological transformation that is fundamentally changing the way people sleep, work, eat, shop, love, read, and interact.” (Derek Thompson, The Atlantic).

Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.

You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is necessary for certain types of businesses. We understand that sometimes we use language that may not be quite as clear to our customers as we think. Hopefully, this glossary resolves that. Here are terms you will likely hear as you research what you need for your new drive-thru.

Standing out from the crowded restaurant field often boils down to the smallest of details, not just about the food you offer, but also the customer experience.

Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success. You value their professional opinions and hope their expertise fills in the holes in your experience. Here’s the question: do you have someone in your resource group who can offer expert experience in the menu board and point-of-purchase business?