You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits.
Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a wrenching technological transformation that is fundamentally changing the way people sleep, work, eat, shop, love, read, and interact.” (Derek Thompson, The Atlantic).
Investing in digital signage is a great tactic to upgrade the method you communicate with your customers, and it is important to think of it that way - as an investment. When considering electronic displays for outdoor applications - like digital drive-thrus - you must understand the unique features that will protect the asset and generate a better return.
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.
You are wisely considering adding a drive-thru to your business. Considering the increasing demand for convenience, this is necessary for certain types of businesses. We understand that sometimes we use language that may not be quite as clear to our customers as we think. Hopefully, this glossary resolves that. Here are terms you will likely hear as you research what you need for your new drive-thru.
