The Howard Company's Blog

For over sixty years The Howard Company has been a significant resource in the menu board business. We are often asked why we see digital menu boards and digital signage as the future technology for our national brands to use in their QSR (Quick Service Restaurant) or Fast Casual Restaurants.

Gary Kurtz, Vice President of Sales and Marketing, is kicking off a series of vlogs regarding digital signage. This is the first in an eight-part series.

If you have any questions you would like Gary to answer in a future vlog, please submit them in the comments box below.

You have decided to invest in installing drive-thru systems for your restaurants. Great! Having a drive-thru has many benefits. 

Every so often a new technology comes along that fundamentally changes the way we lead our lives. “The U.S economy is in the midst of a wrenching technological transformation that is fundamentally changing the way people sleep, work, eat, shop, love, read, and interact.” (Derek Thompson, The Atlantic).

Investing in digital signage is a great tactic to upgrade the method you communicate with your customers, and it is important to think of it that way - as an investment. When considering electronic displays for outdoor applications - like digital drive-thrus - you must understand the unique features that will protect the asset and generate a better return.