Gary Kurtz, Vice President of Sales and Marketing, discusses content, one of the essential elements of digital signage.
If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of smart marketing and a great product. Maybe you bought an existing property and have nursed it from a "just getting by" business to one with a decent financial return.
Gary Kurtz, Vice President of Sales and Marketing, explains the first steps in considering a digital signage program for your business.
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As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital menu board game. Local restaurants are dipping their toes into digital displays too. Menu board companies all seem to have their version of digital boards in their product lines. But once a user has installed their board, what happens then? Let's examine the four "T"s you should think about once you have invested in updating your restaurant with your new digital menu board.
For over sixty years The Howard Company has been a significant resource in the menu board business. We are often asked why we see digital menu boards and digital signage as the future technology for our national brands to use in their QSR (Quick Service Restaurant) or Fast Casual Restaurants.
