The Howard Company's Blog

Drive-Thru Refresh Webinar

June 24, 2020 / by Jean Jones

Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can follow when looking to enhance their drive-thru system! With more customers using the drive-thru lane, it is more important than ever to create strong guest experiences. View the webinar below and let us know if you have any questions and/or thoughts of your own!

Panelists for the 'Drive-Thru Refresh' webinar include Gary Kurtz, Grant Gustke, Rod Clouser, and Jean Jones as the moderator. Shown below are some of their insights, advice, and suggestions when it comes to a drive-thru refresh.

Gary Kurtz:

"When building a restaurant it is important to tell your story and rely on partners that have experience in the field."

"If you are looking for a large ROI, it is important to create a road map for your brand and really work hard for it."

"Utilize your technology in order to keep up with your competition."

Grant Gustke:

"Speed in the drive-thru is not for every brand. It is important to educate the consumer on what they can expect."

"Along with a drive-thru refresh, go beyond and enhance customer service."

Rod Clouser:

"A drive-thru presell board is a great solution for showing behind the scenes and highlighting the quality of the product."

"Make sure your customers know you are open as businesses begin to reopen. Do not keep them wondering."

"Communication systems (speaker posts and headset systems) need to be spot on in the drive-thru."

Anatomy of a Drive-Thru

If you have any questions or you would like to speak with our team about a drive-thru refresh for your location(s), please contact us! We look forward to working on your upcoming drive-thru project!

Request a Drive-Thru Refresh Consultation

Topics: Drive-Thru, Menu Boards, Rod Clouser, Grant Gustke, Gary Kurtz, Drive-Thru Accessories, Curbside Pickup, Expert Insights, Jean Jones

Jean Jones

Written by Jean Jones

Jean Jones started in restaurant marketing in 1996 when she and her husband operated two fine dining restaurants in Wisconsin. After a detour into marketing for a real estate development firm, she returns to the restaurant industry with The Howard Company.