The Howard Company's Blog

Guide To A/B Testing With Digital Displays

February 1, 2023 / by Brian Ward posted in Digital, Drive-Thru, Convenience Stores, Restaurants, Menu Boards

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Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?

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Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board

April 29, 2021 / by Grant Gustke posted in Digital, Drive-Thru, Menu Boards, Hybrid, Static, Grant Gustke, Installation, Jean Jones

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The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!

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Jean Jones: Omnichannel Strategy

February 25, 2021 / by Jean Jones posted in Digital, Restaurants, Expert Insights, Jean Jones

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Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.

Well, it is possible and it is a reality!

The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions. 

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Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar

February 19, 2021 / by Jean Jones posted in Digital, Restaurants, Rod Clouser, Expert Insights, Jean Jones, Webinar

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The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.

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Jim Reeder: Commercial-Grade Displays

April 22, 2020 / by Jim Reeder posted in Digital, Indoor Menu Boards, Menu Boards, Jim Reeder

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Jim Reeder, National Sales Manager, explains the importance of using commercial-grade digital displays over residential televisions for your business.

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