As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital menu board game. Local restaurants are dipping their toes into digital displays too. Menu board companies all seem to have their version of digital boards in their product lines. But once a user has installed their board, what happens then? Let's examine the four "T"s you should think about once you have invested in updating your restaurant with your new digital menu board.
For over sixty years The Howard Company has been a significant resource in the menu board business. We are often asked why we see digital menu boards and digital signage as the future technology for our national brands to use in their QSR (Quick Service Restaurant) or Fast Casual Restaurants.
Gary Kurtz, Vice President of Sales and Marketing, is kicking off a series of vlogs regarding digital signage. This is the first in an eight-part series.
If you have any questions you would like Gary to answer in a future vlog, please submit them in the comments box below.
Investing in digital signage is a great tactic to upgrade the method you communicate with your customers, and it is important to think of it that way - as an investment. When considering electronic displays for outdoor applications - like digital drive-thrus - you must understand the unique features that will protect the asset and generate a better return.
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.
