The Howard Company's Blog
Your inside look at signage, digital technology, branding, and design across the industries we serve. We cover the trends, the new technology, the real rollouts, and the thinking behind it all, written to help operators stay ahead and grow with confidence.
How Digital Signage Improves the Bank Branch Experience
Digital signage improves the bank branch experience by replacing static, print-based messaging with displays that update rates in real ...
Grocery Department Digital Signage in 2026
Grocery Department Digital Signage: A Department-by-Department Buyer's Guide A guide for grocery operators evaluating digital signage ...
How Digital Menu Boards Increase QSR Sales
How Digital Menu Boards Increase QSR Sales? The data is compelling. The technology is proven. Here is everything Quick-Service Restaurant ...
3 Types Of Rollouts That Can Transform Your Business
The Howard Company specializes in comprehensive rollout solutions that help businesses streamline their branding, operational efficiency, ...
The Importance of Having a Strategy when Deploying Digital Menu Boards in a Restaurant
In the fast-paced restaurant industry, adapting to new technologies isn't just about staying ahead—it's about survival. One such ...
5 Reasons Upgrading to Digital Menu Boards Is a Strategic Investment
Static vs. Digital Menu Boards: What’s Best For Your Business?
Updated: July 20 2026 When it comes to deciding between static menu boards and digital menu boards, there are many factors to take into ...
When Digital Menu Boards Go Dark: Understanding and Addressing Outages
Digital menu boards have revolutionized how restaurants display their offerings, providing dynamic and eye-catching presentations. However, ...
Guide To A/B Testing With Digital Displays
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board
The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it ...
Integrated Restaurant Ecosystems as an Engine to Accelerate Sales Growth Webinar
The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel ...
Jim Reeder: Commercial-Grade Displays
Jim Reeder, National Sales Manager, explains the importance of using commercial-grade digital displays over residential televisions for ...
Grant Gustke: Digital Content Creation
Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.
Rod Clouser: Hybrid Menu Boards
Rod Clouser, National Sales Manager, talks about the advantages of Hybrid menu boards for both indoor and drive-thru. Hybrid menu boards ...
Digital Signage Vlog 3: Design with Digital Signage
Updated July 2026 Digital Menu Board Design: Purpose, Who Does It, and When to Change It Gary Kurtz, Vice President of Sales and Marketing, ...
Digital Signage Vlog 2: Content with Digital Signage
Updated July 2026 Digital Signage Content Dos and Don'ts: What Sells and What Confuses Gary Kurtz, Vice President of Sales and Marketing, ...
Digital Signage Vlog 1: Business Consideration with Digital Signage
Updated July 2026 Is Digital Signage Worth It? Start With Your Goals Gary Kurtz, Vice President of Sales and Marketing, kicks off our ...
The Four “T”s of Digital Restaurant Menu Boards
As consumers, we see digital menu displays everywhere. It is all restaurant chains talk about – getting their franchisees into the digital ...
Digital Menu Boards: What You Need to Know Before You Buy
Outdoor Display Technology Explained
Updated July 2026 Investing in digital signage is a great way to upgrade how you communicate with your customers, and it is important to ...
A Case for Digital Signage
Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out ...
How to Pitch IT on Digital Signage Technology
When The Howard Company works with new customers on digital signage solutions, the lines of functional responsibility are often blurred. ...
6 Things to Consider Before Investing in Digital Signage
Orginally Published November 9, 2015 Updated: July 14 2018 & July 20, 2026
Versatile Digital Menu Boards Give C-Stores Great Display Options
With digital menu board displays expanding to both indoor and drive-thru applications, convenience stores now have great flexibility to ...
Thinking Outside the Box: Digital Displays Not Just for Restaurants!
Breakfast • Lunch • Dinner: Selling your C-Store Foodservice Program
Are you a convenience store looking to generate higher profitability of in-store products and services? With this in mind, are you ...
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