The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from across industries joined us virtually to explore actionable insights on creating impactful menu boards. If you missed it, don’t worry — we’ve got you covered with the event recording above.
The Art of Attraction
January 15, 2025 / by Natalie Deda posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Expert Insights, Graphics Rollouts
Guide To A/B Testing With Digital Displays
February 1, 2023 / by Brian Ward posted in Digital, Drive-Thru, Convenience Stores, Restaurants, Menu Boards
Do you have multiple drive-thru lanes? Does each lane have at least one digital screen?
Non-Traditional Drive-Thrus Popping Up Everywhere
November 3, 2021 / by Jean Jones posted in Drive-Thru, Convenience Stores, Restaurants, Expert Insights, Jean Jones
Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Gary Kurtz, Expert Insights
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines.
Jean Jones: Omnichannel Strategy
February 25, 2021 / by Jean Jones posted in Digital, Restaurants, Expert Insights, Jean Jones
Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.
Well, it is possible and it is a reality!
The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions.