The Howard Company's Blog

The Art of Attraction

January 15, 2025 / by Natalie Deda posted in Digital, Drive-Thru, Indoor Menu Boards, Restaurants, Expert Insights, Graphics Rollouts

0 Comments

The Howard Company’s December 11th live event, titled “Menu Board Design - The Art of Attraction,” was a resounding success! Attendees from across industries joined us virtually to explore actionable insights on creating impactful menu boards. If you missed it, don’t worry — we’ve got you covered with the event recording above.

Tell Me More

What Do I Need To Know About Receiving My Shipment?

April 6, 2023 / by Sara Sina posted in Drive-Thru, Indoor Menu Boards, Installation, Expert Insights, Sara Sina, Delivery

0 Comments

At The Howard Company, we do our best to package all our products and ship them in a way that they arrive to you in perfect condition, ready to use or install. Here’s what you need to know about receiving small items (UPS) or larger items (Freight) that you have ordered from The Howard Company.

Tell Me More

Non-Traditional Drive-Thrus Popping Up Everywhere

November 3, 2021 / by Jean Jones posted in Drive-Thru, Convenience Stores, Restaurants, Expert Insights, Jean Jones

2 Comments

Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:

Tell Me More

Jim Reeder: The Benefits of Adding Presell Boards

August 5, 2021 / by Jim Reeder posted in Drive-Thru, Jim Reeder, Drive-Thru Accessories, Expert Insights

0 Comments

The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know your exact order?' The answer options were 'Always, Sometimes, Rarely, and Never.' With 51 total participants, 37 individuals (73%) voted 'Sometimes, Rarely, or Never,' and only 14 individuals (27%) voted 'Always.'

Tell Me More

Why Are So Many Brands Showcasing Future Drive-Thru Designs?

March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Gary Kurtz, Expert Insights

0 Comments

An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

Tell Me More