The Howard Company's Blog

An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

Imagine businesses combining their kiosk content, mobile content, and website content all into one software. Interacting with guests would seem much more simple.

Well, it is possible and it is a reality!

The Howard Company is now offering branded omnichannel ecosystems. Jean Jones, Marketing Director at The Howard Company, lists out some of the top benefits of omnichannel solutions. 

The term 'omnichannel' is becoming widely used across many markets, including the restaurant industry. For restaurants, an omnichannel solution involves combining mobile apps, kiosk apps, and website apps into one software. It is organized and it allows for more efficient communication with guests.

Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through building signs, drive-thru signs, and curbside pickup signs!

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

Is your drive-thru in need of new equipment and/or updated graphics? Or are you unsure? Jim Reeder, National Sales Manager at The Howard Company, talks through some situations that may call for a drive-thru refresh. Play the video below to find out!