The Howard Company's Blog

Grant Gustke, Regional Vice President, reviews the best practices when it comes to digital content creation and distribution channels.

Grant Gustke, Regional Vice President, talks about drive-thru placement and explains the concept of stacking. Getting as many cars through the line quickly is essential to success, so proper design is critical.

Rod Clouser, National Sales Manager, talks about the advantages of Hybrid menu boards for both indoor and drive-thru. Hybrid menu boards allow you to combine digital and static displays in the same unit.

If you are a typical quick-service restaurant operation, you have been in business for a few years, and have had a good run because of smart marketing and a great product. Maybe you bought an existing property and have nursed it from a "just getting by" business to one with a decent financial return.

Whether you are a big chain restaurant operation or a small multi-store group, you surround yourself with resources and people you can count on to give you honest input on how to make your business a success. You value their professional opinions and hope their expertise fills in the holes in your experience. Here’s the question: do you have someone in your resource group who can offer expert experience in the menu board and point-of-purchase business?