Imagine the typical drive-thru restaurant layout - a box on a busy street, perhaps on a corner, an entry and exit driveway, a marked out drive-thru lane wrapping around the building, with the menu board towards the back and the payment and pick-up windows on the side. Next, imagine the typical drive-thru restaurant type - a QSR or a coffee shop. Now imagine that these descriptions do not fit your business. Drive-thrus are popping up in more and more places, in what a few years ago would have been considered very unconventional. Here are some examples:
Non-Traditional Drive-Thrus Popping Up Everywhere
November 3, 2021 / by Jean Jones posted in Drive-Thru, Convenience Stores, Restaurants, Expert Insights, Jean Jones
Jim Reeder: The Benefits of Adding Presell Boards
August 5, 2021 / by Jim Reeder posted in Drive-Thru, Drive-Thru Accessories, Expert Insights
The Howard Company did a social media survey that asked the question, 'Before entering a restaurant's drive-thru, how often do you know your exact order?' The answer options were 'Always, Sometimes, Rarely, and Never.' With 51 total participants, 37 individuals (73%) voted 'Sometimes, Rarely, or Never,' and only 14 individuals (27%) voted 'Always.'
Grant Gustke: Static to Digital on the Drive-Thru Flex Menu Board
April 29, 2021 / by Grant Gustke posted in Digital, Drive-Thru, Menu Boards, Hybrid, Static, Installation, Jean Jones
The Howard Company has many innovative solutions and a customer favorite is our outdoor digital menu board. It is named the ‘Flex,’ as it allows businesses to be flexible with their content in the drive-thru. While onsite, printed graphics and digital menu boards can easily be switched out in a short amount of time. The best part is that the drive-thru can remain open during installation!
Why Are So Many Brands Showcasing Future Drive-Thru Designs?
March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Expert Insights
An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines.
Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs
January 28, 2021 / by Rod Clouser posted in Drive-Thru, Menu Boards, Drive-Thru Accessories, Curbside Pickup, Expert Insights
Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through building signs, drive-thru signs, and curbside pickup signs!
Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!
