The Howard Company's Blog

Why Are So Many Brands Showcasing Future Drive-Thru Designs?

March 9, 2021 / by Gary Kurtz posted in Drive-Thru, Restaurants, Gary Kurtz, Expert Insights

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An intriguing public relations trend that many major restaurant chains have jumped on in the last few months is publishing images of their "drive-thru of the future." The renderings are sometimes flashy and futuristic, and the headlines tell the tale of 2020. But there is a lot more going on than what is indicated by the headlines. 

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Rod Clouser: Better Utilizing Outdoor Space with Exterior Signs

January 28, 2021 / by Rod Clouser posted in Drive-Thru, Menu Boards, Rod Clouser, Drive-Thru Accessories, Curbside Pickup, Expert Insights

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Along with drive-thru systems and curbside pickup solutions, a business's outdoor space has many different branding opportunities. From the moment a guest notices your location(s) driving down the street, to their entrance into the parking lot, until the time they leave, there are multiple ways to communicate with your customers through building signs, drive-thru signs, and curbside pickup signs!

Rod Clouser, National Sales Manager at The Howard Company, shares his expert advice on how to better utilize outdoor space with exterior signs. Check it out!

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Jim Reeder: Drive-Thru Refresh

January 15, 2021 / by Jim Reeder posted in Drive-Thru, Menu Boards, Jim Reeder, Drive-Thru Accessories, Expert Insights

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Is your drive-thru in need of new equipment and/or updated graphics? Or are you unsure? Jim Reeder, National Sales Manager at The Howard Company, talks through some situations that may call for a drive-thru refresh. Play the video below to find out!

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Doug Watson: Drive-Thru 2020+

August 26, 2020 / by Doug Watson posted in Drive-Thru, Drive-Thru Accessories, Doug Watson

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Doug Watson, President and CEO of The Howard Company, discusses "Drive-Thru 2020+".

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Drive-Thru Refresh Webinar

June 24, 2020 / by Jean Jones posted in Drive-Thru, Menu Boards, Rod Clouser, Grant Gustke, Gary Kurtz, Drive-Thru Accessories, Curbside Pickup, Expert Insights, Jean Jones

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Experts from The Howard Company came together on the 'Drive-Thru Refresh' webinar to discuss some of the best practices businesses can follow when looking to enhance their drive-thru system! With more customers using the drive-thru lane, it is more important than ever to create strong guest experiences. View the webinar below and let us know if you have any questions and/or thoughts of your own!

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