Something that we see all too often at The Howard Company is restaurants using digital signage to display static images. Imagine going out to eat and the digital menu board displays the exact same products, prices, and images day after day and week after week, without moving or changing. This, to put it bluntly, is a tremendous waste.
In the “old days”, fast food restaurants didn’t do much more than hang simple chalkboards on the wall with the day’s list of menu items they cooked up based on their niche; they’d be satisfied with doing a basic job, and dining guests would be happy they didn’t have to cook dinner.
